Why do I need Analytics?
Like in any walk of life, you've got to have the right tool for the
job. Contact us now so we can
show you how to measure your online activity and ROI using web analytic
tools.
JumpHigher will help you to monitor the success of your search engine optimisation and pay-per-click campaigns with regular monthly (or weekly) reports on your website traffic, keyword ranking and conversion data.
How do Analytics work?
Web analytics work by tracking visitors activity on your website. When someone visits your site, the pages they view, the paths they take, and the places they come from are tracked. All this information is invaluble to website owners and internet marketing agencies alike.
JumpHigher recommend using Urchin WebStats, who
were recently acquired by Google. They provide a powerful traffic analysis
program that produces detailed and easy-to-understand online website
reports. Rapidly becoming the industry standard, Urchin 6 (now renamed Google Analytics) provides
statistics which are invaluable in planning and measuring online marketing
and sales data. Log-in daily to see detailed graphically represented
data about your website's visitors.
Tracking Analytics
If your site is an e-commerce site, or you have some form of action or interaction to measure, we can track which key-phrases actually convert into an enquiry, sale, sign up or registration by inserting a small piece of 'tracking code' on certain pages. This is known as 'conversion tracking software'. Standard conversion tracking code is provided by Google and Overture and can be integrated into your site by JumpHigher. This is important as it allows you to measure return on investment (ROI) for your pay-per-click campaigns, showing you how much you have earned, compared to how much you have spent.
There are also some software packages that allow you to differentiate between PPC traffic, SEO traffic and traffic from other forms of marketing such as press advertising or radio advertising. Google Analytics, Index Tools and Click Tracks are just some of the packages available in today's market.
Many of our clients ask for highly specific reporting data and analytics tools, and in some cases this is a unique, bespoke requirement. JumpHigher have significant experience in providing intelligent solutions for gathering all manner of web statistics, and we would be pleased to discuss ways in which we can answer your complex marketing data questions.
Call us on 0113 235 0229 to discuss your analytical needs!
