Why do I need Web Analytics?
Like in any walk of life, you've got to have the right tool for the
job. Contact us now so we can
show you how to measure your online activity and ROI using Website analytic
tools and ROI tracking.
JumpHigher will help you to monitor the success
of your search engine optimisation and pay-per-click campaigns with
regular monthly (or weekly) reports on your website traffic through
traffic monitoring, keyword ranking and conversion data.
How do Web Analytics
work?
Web site analytics work by tracking visitors activity on your website.
When someone visits your Web site, the pages they view, the paths they
take, and the places they come from are tracked through traffic monitoring.
All this information is invaluable to website owners and internet marketing
agencies alike.
JumpHigher recommend using Urchin WebStats, who were recently acquired
by Google. They provide a powerful traffic analysis and traffic monitoring
program that produces detailed and easy-to-understand online website
analytics reports. Rapidly becoming the industry standard, Urchin 6
(now renamed Google Analytics) provides Web site statistics which are
invaluable in planning and measuring online marketing and sales data.
Log-in daily to see detailed graphically represented data about your
website's visitors with the help of traffic monitoring.
Tracking Analytics
If your site is an e-commerce site, or you have some form of action
or interaction to measure, we can track which key-phrases actually convert
into an enquiry, sale, sign up or registration by inserting a small
piece of 'tracking code' on certain pages. This is known as 'conversion
tracking software'. Standard conversion tracking code is provided by
Google and Overture and can be integrated into your Web site by JumpHigher.
This is important as it allows ROI tracking through which you can measure
return on investment (ROI) for your pay-per-click campaigns, showing
you how much you have earned, compared to how much you have spent.
There are also some software packages that
allow you to differentiate between PPC traffic, SEO traffic and traffic
from other forms of marketing such as press advertising or radio advertising.
Google Analytic, web analytic tool, Index Tool and Click Track are just
some of the packages available in today's market.
Many of our clients ask for highly specific
reporting data and Website analytics tool, and in some cases this is
a unique, bespoke requirement. JumpHigher has significant experience
in providing intelligent solutions for gathering all manner of Web site
statistics; ROI tracking, traffic monitoring, Web analytics and we would
be pleased to discuss ways in which we can answer your complex marketing
data questions.
Call us on 0113 235 0229 to discuss your analytical needs!
