Foreign Currency Direct

Background
Foreign Currency Direct is a foreign exchange provider for services such as International property financing and buying property abroad. They needed to achieve a high visibility online within the natural search listings and the paid search listings.

Solution
JumpHigher undertook both search engine optimisation (SEO) and pay-per-click campaign management (PPC). Using the two methods in tandem, Foreign Currencies Direct saw instant orders via the PPC campaign while the SEO was implemented.

Results

• PPC campaign achieved a 5.6% CTR within the first week

• 13.6% CTR increase through changing the narratives and altering keyphrases and bid rates

• In June 2004 the site produced 1379 sessions via search engines which increased to 10,149 sessions in Jun 05

• 281% increase from June 04 to June 05.

"We have estimated that in the last year the number of new accounts opened have risen from 8% to 26%. The only major change in promotional activity has been the shift from off line marketing to online marketing. The increase in customers has led to a significant increase in turnover to around £500m per year."

Robin Haynes, Director Foreign Currency Direct

www.currencies.co.uk

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