Graphics Direct

Background
Graphics Direct was set up as an e-commerce business to give students and professional artists access to quality graphic design materials at affordable prices.

As a completely online business search marketing is critical for their success.

Solution
With constant re-evaluation of search techniques Graphics Direct keep on top of the changing variables that influence their ranking success.

Results

• Increased search engine referrals from 2,822 in September 04 to 6,679 in March 05.
  
• 136% increase in search engine referrals from September 04 to March 05.
  
• Turnover growth from 2000 of £50,000 to £500,000 in September 2006.

Graphics Direct use PPC, SEO, and email broadcasts to generate business. Their combined success has seen turnover grow significantly.

"We continually aim to increase our return on marketing investment and lower our customer acquisition rate cost. Our internet strategy is constantly being improving by JumpHigher to increase business, brand awareness and online profile."

Chris Booth, Director, Graphics Direct

www.graphicsdirect.co.uk

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