Northern Exposure

Background
Northern Exposure is an online provider of soccer tickets and accommodation packages for English Spanish, Italian and other European Soccer clubs. www.northernexpo.co.uk was not delivering enough enquires so JumpHigher was recruited to help increase business from the website.

Solution
Over the 3 year relationship with Northern Exposure, JumpHigher have employed several different techniques. Year 1 was a simple SEO program; promoting key pages on the site to increase traffic. From traffic analysis of these results showed that the majority of the clients came from overseas. Optimising the site for foreign search engines was the next challenge. In year 2, JumpHigher translated and optimised the sites content into 3 foreign languages.

Results
Year 1 saw a dramatic improvement in the business from UK customer and after revising the technique for the second year -

• 40% are UK visitors
• 30% from Norway,
• 15% from Sweden,
• 10% from Finland,
• 5% from other areas of the globe.

The solution provided to Northern Exposure is an example of the growing market for multi lingual websites and foreign market promotion. JumpHigher are excellently positioned to provide this service, and have the results to prove it.

"JumpHigher have done a great job for my website. Before using their services, my site was generating 1 or 2 enquiries a week from 600 hits. Now 3 months down the line, the site is generating over 30 enquiries a week, from the 60,000 hits it receives and traffic is still on the increase! This is a phenomenal achievement and I would like to thank all at JumpHigher for the work they have done. They do make websites successful, and I have no hesitations in recommending them to anyone."

Ian Taylor, Director, Northern Exposure

www.northernexpo.co.uk

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