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Email marketing

Email marketing is one of the most effective and measurable marketing tools. It has many uses including; promoting your services, building your brand, developing customer relationships and also increasing your sales.

Contact us now to find out how email marketing can work for you

Your aim is to get your key message in-front of your target audience to stimulate a response. The “who, what when” factors will influence your campaigns success.

Who should I market to?

First you must be able to define your target market and audience. Are they existing or prospective clients? Very different messages are needed depending on the audience. At JumpHigher we can help profile your online target audience to ensure maximum impact for your email marketing campaigns.

What messages should I send?

For a successful communications your audience must feel a message has relevance to them. JumpHigher will look at your objectives, audience and tailor the creative message to suit them.

Many factors need to be considered;

  • Technology compatibility - the format of the email and distribution method
  • Creative medium and marketing message - it is important to put yourself in the shoes of your customers and think what message would draw the most attention or get the highest response
  • Will the copy and creative generated enough awareness and interest?
  • Will the message create the desire?
  • Will the calls to action be in the right place to gain a response?

Depending on your audience, the time you send out your email campaign will affect its success.

Why is tracking important?

Email marketing tracking is a key feature of any campaign. By tracking your campaign you can monitor which messages receive the highest response rates, and track who is interested in which of products. The click-through-rates, conversion rates and enquiries can be used to measure the success of your campaign.

At JumpHigher we use our online knowledge and skills to deliver a tailored offering to your target market. Together, we can profile, target, execute, track your email marketing campaign and show your return on investment.

Contact us now to find out how email marketing can work for you

 

Case Studies

Foreign Currency Direct

Foreign Currency Direct
is a foreign exchange provider for services such as International property financing and buying property abroad. They needed to achieve a high visibility online within the natural... more

Leeds Building Society

Leeds Building Society
JumpHigher has been working closely with Leeds Building Society (formerly Leeds and Holbeck) for almost 2 years providing internet marketing... more

Graphics Direct
Graphics Direct
Graphics Direct was set up as an e-commerce business to give students and professional artists access to quality... more

News

Hanson build on their internet strategy with JumpHigher... More
JumpHigher are HOT! ... More
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