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industry News

River Island 'working flat out' to make Flash site accessible
Source: New Media Age - Published: 23 March 2006 00:00
High street retailer River Island may not be able to launch an accessible version of its etail site for three months.

The delay means the 2m people in the UK with sight problems remain isolated by the current Flash etail site, which experts believe may be in breach of the Disability Discrimination Act (NMA 09.03.06).

River Island MD Richard Bradbury said that it's "working flat out" to build an accessible version of the site but he couldn't specify a launch date. "We have to get our act in order," he said, adding that on launching the Web site River Island "had no intention to fail people".

Julie Howell, digital policy development manager at the RNIB, said, "River Island should have an interim policy in place. It needs to tell its customer service staff to be apologetic to people who can't access the site.

"If someone brought a case against River Island under the DDA, it would have to prove it's doing something about it, not just say it," she warned.

Bradbury said he was unaware of the recently published DRC/BSI guidelines, 'PAS 78: Guide to Good Practice in Commissioning Accessible Websites', but would seek to consult them as soon as possible.

riverisland.co.uk

 
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