| Jump Higher, internet marketing specialists, hosted a very successful seminar at The Window in Islington last week to a packed audience armed with pads, pens and mouse mats!
More than 50 people attended from independent companies, corporate organisations and the charity sector, including Help The Aged, to find out more about how to make the most out of the web. The popularity of the seminar adds strength to the growing importance placed on internet marketing by industry. Proof that Internet marketing is now seen as an integral factor in the overall marketing strategy for any business looking to drive profits forward.
The seminar was free to attend and showcased the key steps that need to be taken in order to make Pay Per Click (PPC) campaigns work effectively and efficiently.
Attendees were taken through the key steps to success such as how to:
- Save time with effective PPC account management
- Get value for money by using a recognised PPC management agency - to be sure you get the most for your money
- Receive tangible results by tracking the progress of campaigns and managing keywords at the same time
- Track campaigns using accurate and easy to understand reports
- Get a return on investment by monitoring and improving accounts
Nick Jones Category Development Director, from Overture also featured as a guest speaker and gave attendees the benefit of his extensive experience providing an insight into maximizing the opportunities within Internet marketing campaigns and how to avoid the numerous pitfalls.
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