Link Popularity

Simple link reciprocation, commonly called ‘Link Popularity’ is a key ingredient of Search Engine Optimisation (SEO). Incorporated into your SEO strategy, link popularity will help raise your ranking and increase traffic to your site as Google gives a higher ranking to websites that have many other quality and high ranking sites, linking to them.

What is 1-way Linking
One-way links are exactly that: your site has a link to it, without having to give a link back. One-way links count for a lot more than reciprocal links. They appear to be a truer endorsement of your site, and are a major factor in search engine rankings at present.

What is Reciprocal Linking?

This is when two websites agree to link to each other using reciprocal links. Reciprocal links are also known as "link swaps", "link exchanges" and "link partners".

Reciprocal link helps in two ways:

• Play a role in boosting your rankings in search engines.
• They may increase your website traffic, from people who click on the links.

Looking at the current number of links your site currently has is an indication of which strategy to go for. JumpHigher will be able to assist you in the choice of strategy. Call us on 08456 505 151 to find out more