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As far as we are concerned,
pay per click (PPC) is about generating ROI. If you don’t make money
back on what you invest in pay per click, then what’s the point?
JumpHigher in the UK has a different approach to pay per click management
campaigns to most other new media agencies. We use a 'pay as you go' management
system. Basically you only pay for the management time that you use, not
a set monthly figure. You choose your monthly on line budget and JumpHigher
in the UK will only charge you for the time we use if the campaign needs
any changes, if the pay per click campaign is going well and doesn't need
any amendments then you only spend your allocated on line budget.
We also provide top line easy to understand reports
that cut out all of the detail that most pay per click reports go into
provide the information that is basically essential for analysis; number
of clicks received, click through rate (CTR), average cost per click,
average position, total cost, conversion rate and cost per conversion.
Providing this data allows us to then work out where we need to improve
the pay per click campaign.
Bi-weekly, we will provide
a set of recommendations on what we feel we need to do to improve the
campaign. These will be talked through with you with your campaign manager
to explain why we suggest such changes. You approve everything that we
do before we do it, so you effectively control what we do to your pay
per click campaign, keeping a central management system for the campaign
in place. Our advanced tracking systems allow us to see where your ads
are delivering benefit, and where your greatest ROI is. This allows us
to focus more of your spend on adverts that deliver ROI for you, instead
of wasting budget on phrases that don’t convert. This is essential
to the success of your pay per click campaign.
Feel you could get better value for your money?
Give JumpHigher a call on 0113 235 0229
today!
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