Used SEO before, but not pay per click?

Search engine optimisation is a good way to promote your site in the 'natural listings' and hopefully you have seen the benefits in doing it. Although Search engine optimisation accounts for around 75% of traffic from search engines, pay per click offers the same great results as search engine optimisation but in a slightly different way

Pay per click is the sponsored links you will see at the top and right hand side of most search engine results pages. The way these results are displayed differs from search engine to search engine. Basically you pay an amount every time a searcher clicks on your link or ad. The ranking position depends on the industry and the amount you are willing to spend per click. Pay per click also offers the opportunity for immediate results as you are paying for your position.

Many people avoid pay per click, as they see it as an uncontrollable beast that could eat into marketing budgets at will. This is not the case. Budgets can be set daily, or monthly to ensure a certain limit is stuck to. If the daily limit is reached, then the ads disappear, so the budget cannot be exceeded.

Pay per click is an easily manipulated medium, and can be tailored to a specific offer or campaign. The benefit of using pay per click over search engine optimisation is that the presence on the search engines can be up and running in a matter of days rather than months. This makes pay per click a great medium for promoting a website and in many cases is used as a test to see how the market will respond to such advertising.

Call us now on 0113 235 0229 to find out how we can introduce you to the benefits of pay per click advertising

• Never used pay per click?
• Used pay per click, but had poor results?
• Used search engine optimisation before, but not pay per click ?
• Looking to outsource pay per click to an agency?
• Want to change pay per click provider?