Used PPC, but had poor results?

A common failure in PPC management is to target extremely generic keyphrases such as “car” or “debt”. These phrases may well deliver lots of traffic if you manage to get high enough on the PPC lists, but will not deliver a good level of ROI. This is because the percentage of people carrying out an “action” on the site (be it a purchase, signup or information request) will be a lot lower then those people who use a specific search term to find a site, such as “new vw golf car prices London”. Targeting specific terms helps deliver more targeted traffic, and therefore a better ROI.

Another common issue with PPC campaigns that don’t perform as expected is the ad copy isn’t written specific to the ad. Many people use the same ad copy for all their keyphrases, no matter what the phrase is. In order to attract the right people to the ad, it must be as specific as possible to the phrase the searcher has typed in. This will help increase ROI, conversions and also the click-through-rate (CTR) which is a measure of the performance of the campaign.

Many campaigns are left to run if they are performing at a reasonable rate. PPC management is about improving the campaign continuously in order to constantly improve performance. Google and Yahoo! Are always introducing tools and tricks that will help PPC ads perform better. These should be used to maximise the effectiveness and for proper management of the campaign. JumpHigher work closely with Google and Yahoo to ensure our clients receive the best benefit from these tools in order to ensure their PPC campaigns perform better than their competition.

A PPC campaign is not as easy as who ever pays the most ranks 1st. A lot more things have to be considered in a PPC campaign such as the targeted keywords, competitors spend and how you allocate your monthly budget. JumpHigher has dedicated PPC managers who are Google Adwords certified and specialise in all aspects of PPC management. These mangers work closely with their clients to make sure the PPC campaign management is effective and results are being achieved.

Call us now on 0113 235 0229 to find out how we can improve your PPC campaign

• Never used PPC?
• Used PPC, but had poor results?
• Used SEO before, but not PPC?
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• Want to change PPC provider?