Used PPC before, but not SEO?

If you have already tried pay-per-click (PPC) campaign, you already appreciate the importance of your website being found on the internet. Search engine optimisation and Web promotion is a great way to promote your website on the 'natural listings' of all major search engines, rather than just targeting one phrase or section of the site in particular. Search engines visit your site and use various methods to decide how relevant it is to a given key phrase, and then rank it accordingly, based on this information. Using tried and tested techniques; JumpHigher in the UK can make your website more appealing to the search engines and improve your ranking with the help of its search engine optimisation and Web promotion services.

Search engine optimisation is all about making your website more 'search engine friendly' and once the initial work has been done, there may be no need to change it again (unless the search engines drastically change their ranking formulae). Search engine optimisation helps promote your whole website, which helps ranking under a larger selection on keywords and searches. The difference between this and PPC is that your whole site can be included in the search engines database, whereas with PPC, only the pages you pay for clicks to will be promoted.

PPC and search engine optimisation work well together. Most people start their experience of internet marketing, with a small trial on PPC to see what works. This is a good way to “pilot” whether internet marketing would work for you. What many fail to evaluate though, is the benefit of using search engine optimisation and Web promotion service. Many people say that they have never tried search engine optimisation due to its failure to “guarantee” a click. While this is true, search engine optimisation on average will cost far less per click than PPC. In some markets, PPC can cost up to £20 a click for a competitive keyword. Search engine optimisation should cost much less than that, therefore delivering a higher return on investment (ROI) and a lower cost per acquisition (CPA).

Implemented correctly, Search engine optimisation can be a very powerful tool in driving more targeted people to your website. The fact that over 75% of people using a search engine use the search engine optimisation driven results (natural/organic result) shows that it is definitely a form of marketing that should be seriously considered.

Want more information on how to make search engine optimisation work for you? Call JumpHigher, UK, now on 0113 235 0229 for an initial assessment with one of our experienced consultants

• Never used search engine optimisation?
• Used search engine optimisation, but have had poor results?
• Used PPC before, but not search engine optimisation?
• Looking to outsource search engine optimisation to an agency?
• Want to change search engine optimisation provider?